Nue’s poetry, delivered mostly in isiZulu, is rhythmic, vivid and compelling. Her ability to describe emotion, as well her ability to express the nuances of the human experience in her writing is remarkable After falling in love with poetry in high school, Nue started posting her poetry recitals online in a weekly series called “Friday Series”. In 2018, her Untitled poem about suicide and depression reached 1 million views on Facebook.

Her online Friday Series caught the attention of several artists and eventually opened doors for her to work with musicians like Sjava and Buhlebendalo. That same year, she secured a solo performance at the Newcastle Jazz Festival. Nue has also performed alongside Sjava on the JR Feel Good Live SessionsYouTube show. Nue Sam is now one of the first four signees at 1020Cartel and shares her art on the label’s debut album iSambulo on the very personal and moving songs Incwadi ka Baba, Ungowami and Inhliziyo.